A Legacy of Authenticity and Roots

Moura is my surname, of Portuguese origin, symbolizing identity and legacy. OG, on other hand, stands for Original, evoking authenticity and exclusivity. Additionally, the term OG represents a persona with a classic style—someone who values roots over fleeting trends, embodying an exceptional and authentic character.

The brand’s symbol represents the Araucaria, a native tree from southern and southeastern Brazil and the emblem of Curitiba, my hometown. The name Curitiba originates from Indigenous language, meaning “a great quantity of pine trees – Araucarias.”

Curiously, I was born on September 21st, Brazil's Tree Day, making this connection even more special. As a graphic designer, I created this concept to translate the essence and identity of Moura Original. The fusion of these elements results in a brand that harmonizes tradition and uniqueness.

	Quality All products are crafted from full grain vegetable-tanned leather, sourced from renowned and certified Italian artisanal tanneries that operate in harmony with the environment, utilizing advanced production technology and sustainable practices.
Longevity Each piece is designed for daily use, aging beautifully over time and gaining character due to the high-quality materials and meticulous craftsmanship—turning every product into a potential heirloom. I offer a lifetime repair guarantee for all stitching—if a stitch ever comes undone, I will repair it at no cost.
	Exclusivity Every Moura OG piece is designed by me and handcrafted in my workshop, undergoing rigorous inspections throughout production and before shipping, ensuring that each product is truly unique and original.
Customer Satisfaction I am personally involved in every step of the design and production process. I take great pleasure in connecting with my customers, and seeing their satisfaction in using my products is what motivates and inspires me every day.